Mobile first: you should know these web technologies
More and more consumers are ordering goods via their smartphones and are also using the Internet there: with an upward trend. This poses special challenges for the providers of the relevant websites. The customer wants to be able to call up the site quickly and surf it comfortably and safely. In addition, the page should be designed in an appealing way.
What is “Mobile First” all about?
In November 2016, Google announced its mobile-first index. The reason for this realignment was the increasing number of mobile users. Current figures show that 69% of users access the Internet via their smartphone. Anyone who has not yet provided a flawless and problem-free user experience on the mobile device should do so as soon as possible. With the Mobile First Index, which Google rolled out after testing in March 2018, there is increasing pressure on website and shop owners to optimally position themselves for mobile users.
Google strives to show the users of the Google search engine the best possible results. All websites and shops on the Internet are therefore checked, rated and indexed for certain criteria. If a user does not start his search from a PC or laptop, but from a smartphone, the result could not have been satisfactory so far. Too long loading times, postponed content, confusing menu guidance and the like did not offer the users good service. With the Mobile First Index, Google is pushing ahead with measures to optimize website content for mobile use. At the forefront is the use of a responsive design, but also the dynamic provision of different source code variants.
Mobile web technologies on the rise
Web technologies are on hand along the customer journey of the user on the smartphone and solve problems that mobile use can bring with it. This can be, for example, too long a loading time, which leads to enormous bounce rates. Even if it sounds drastic, even tenths of a second matter here. Registration processes are another hurdle. Entering extensive data to complete a purchase process, creating a new log-in – anything that seems too fragmented and complicated leads to transaction abortions in mobile applications.