Online Reviews – Are They Reliable?


Right from picking the top restuarants, hotels and accomodation in a certain city right to contacting the perfect doctors, many people have grown to read online reviews to help them decide. In reality, almost all of us count on online reviews a lot that a one negative review could totally destroy the online standing of an organization. One study found that 88% of people put their trust on online reviews as much as they trust a friend’s personal recommendation. But note that there are about 20% of comments on online review that are fake.

So can you truly put your trust on online reviews? While many online reviews are not reliable, there are other reviews online that are non-biased. You may check out the best home safe reviews. Reviews on this site are not biased and reviews are based on what they get from using specific products.

Are online reviews reliable? Watch this video!

False Positive Reviews

Latest study indicates that reviews seen on social media networks and review websites such as Yelp is probably not as dependable as people believe. Based on this study, approximately 16% of reviews for restaurants, whether it be positive or negative, goes through some kind of a filter process done by Yelp. That may imply Yelp feels that around 16% of testimonials are false or not reliable.

False Negative Reviews

Not every false testimonials are good. In yet another research, analysts discovered that companies frequently leave false unfavorable testimonials to weaken their rivals and usurp prospective customers. This particular practice frequently occurs whenever a key chain hotel is within the parameters of boutique hotels. Also, smaller hotels may possibly compose unfavorable testimonials regarding the chain hotels to be able to attract travelers to take a look at their particular properties as an alternative.

Selling and buying Online Reviews Is actually a Large Business

It is difficult to find fairly neutral testimonials on the internet while a lot of people compose fake testimonials as a business. You will find businesses located in many parts of the world that have huge groups of pretend reviewers functioning tirelessly night and day to create bad companies look great and the other way round.

An easy Google search will provide you with a large number of expert services that could be employed to produce false testimonials on virtually any site or social media you would like. And as lots of people believe in online testimonials, brand names frequently hire this kind of services to improve their reviews that are positive and enhance their brands for potential customers.

Regardless if you prefer reading reviews or asking a friend, it is always best to seek honest reviews to look into the pros and cons of a product. Go the extra mile to find honest reviews from real people.